Article 6: Coroflot - Design Jobs & Portfolios

11/13/2012

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     Coroflot is “a simple and direct way to connect with creative opportunities worldwide.’ Basically it is a very informative sight for creative work opportunities around the world. Companies can post jobs that need to be filled. Web designers, graphic designers, illustrators, etc… can look for jobs or post their portfolios, A portfolio can be created online, or salary information can be accessed. They pride themselves with working with the best companies and providing the best information.
    I thought this web site was very informative and cool. It was great to look at the creative portfolios that people posted and see all the job opportunities. I was a little surprised about the salaries. I thought they would be in the 60-80 thousand range at least. I saw an opportunity in Baltimore, MD for an art director for Under Armor which I thought would be cool. I also saw an opportunity in Hunt Valley, Md. at Procter and Gamble to design packaging for the cosmetics (COVERGIRL and Max Factor) and was surprised since I have been to the Hunt Valley, Md. area many times.      
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Article 5: Case Study: Wild Fire Tees

11/5/2012

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   The article Case Study: Wild Fire Tees, written by Troy DeRose, is about how Austin Buck, co-owner of CoPilot Creative in Colorado Springs got the idea of selling t-shirts to help benefit the wild fires in Colorado and called upon many other design companies to help. This idea originally came from a design company in Texas called AIRSHP who designed t-shirts to also help benefit the wildfire relief in Texas. With no prescribed budget and no research, just the model of the Texas business who previously made benefit tees, the team was only expecting to sell 200 to 300 shirts, but ended up selling more than $600,000 dollars worth of shirts. The team had no strategy besides first, simply wanting to make a great design on a shirt and second, to make a great-looking, good-quality shirt that people would love. Some challenges they faced were having to scale up the project because of the amount of sales they had, prove that they were a legitimate cause to Twitter and PayPal, and have to find other companies to supply them with shirts after literally causing Hanes to sell out of some sizes and colors. Overall the project was effective and the team felt that "What we believed, which was confirmed by the orders, is that great design matters, period."
      I think that this statement is the most important sentence in the article because if you have a great design, everyone will want it, and this was proven by not being able to keep a few designs on hand due to a complete sell-out. The designs really matched what the people were feeling.  People wanted designs that commemorated this tragic event, but also represented the way their community rallied together. this was a perfect way to help a good cause.
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